“Grasim Industries Unveils ‘Birla Opus’ as It Ventures into the World of Paints”


Grasim Industries Ltd, a prominent member of the Aditya Birla Group, has set its sights on the vibrant world of decorative paints and has christened its new venture ‘Birla Opus.’ The market eagerly awaits the launch of Birla Opus in the fourth quarter of FY24, as announced in a regulatory filing. Grasim’s entry into the decorative paints arena promises a full spectrum of high-quality products.

Kumar Mangalam Birla, Chairman of the Aditya Birla Group, expressed his strategic vision for this expansion, stating, “Our foray into decorative paints is a strategic portfolio choice that enables us to tap into a high-growth market and expand our presence in the vibrant Indian consumer landscape.” He emphasized the brand’s connection to the trusted Aditya Birla name and the company’s commitment to becoming a profitable major player in the industry.

Grasim has taken careful steps to ensure the success of its paints business, including pilot painting services in major metros and introducing imported wood finishes. A dedicated R&D facility has already been established in Maharashtra.

Grasim had previously pledged an investment of Rs 10,000 crore towards its paints venture. The company’s manufacturing facilities, strategically located across India in states such as Haryana, Punjab, Tamil Nadu, Karnataka, Maharashtra, and West Bengal, will boast a combined capacity of 1,332 million litres per annum (MLPA), catering to demand centers nationwide.

India’s decorative paints industry currently stands at an estimated value of Rs 70,000 crore, experiencing robust double-digit growth year after year. This surge is driven by growing consumer aspirations and government initiatives like ‘Housing for All.’

Grasim Industries, renowned for its production of viscose, diversified chemicals, linen yarn, and fabrics in India, is diversifying further with its entry into the paints business. The company has also introduced ‘Birla Pivot,’ a B2B online marketplace for building materials. Through its subsidiaries, UltraTech Cement and Aditya Birla Capital, Grasim continues to be a significant player in the cement and financial services sectors. As it embarks on this new journey with Birla Opus, Grasim’s reputation for quality and innovation remains at the forefront.

“Grasim Industries Unveils ‘Birla Opus’ as It Ventures into the World of Paints”

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